5 Oct 2008

Survive the Recession – Brazilian Style

I don’t know about you, but the news doesn’t seem to be too positive lately. Whether it’s the economy, war, natural catastrophes, scandals, oil prices, or just the
international ‘getting along’ thing, the headlines can really get you down. The internet
and 24 hour cable news doesn’t seem to help the situation very much.

One thing is for sure: nobody seems to manage economic crises and scandals better than
the Brazilians. Throughout history, Brazilians have managed through with a smile and
laughter, keeping a positive attitude and muddling their way through. Now, growing 5%
per year, Brazilians really have something to smile about.

In these times of duress, it’s important to balance the bad with the good, and take a
page from the Brazilians and create some good of our own. Let’s take a time-out. Let’s
give ourselves a break. Let’s put down the Blackberry, turn off the computer, and put
away the cell phone. Let’s get together with friends, put on some nice music, and enjoy
a Caipirinha. Vamos desligar – juntos!